B2B SaaS pricing & GTM Consultants. Plus Saas to ID Accounts Ready to Buy from Usage Data for $0.

21st century consulting on GTM & pricing with access to all our previous research & SaaS to help ID target accounts ready to buy for $0

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About us

How we’re different

There’s a reason why the best B2B software companies trust us to improve their GTM strategy.

We build what we suggest

We don’t just provide you with a research report. We’ll come in, set up workflows and run A/B tests to deliver results.

Software powered consulting

We provide free software that enables you to ID users who are likely to churn, ready to upgrade and more to grow NRR.

Best-in-class competitive research

From shadow NPS surveys to analysing which tests were successful we’ll help you dominate the competition.

Problem

You won’t beat competitors without understanding & adjusting your offer

There are now 16x more competitors in SaaS. To win
you must understand competitor’s strategy and
adjust positioning & pricing. Those who do experiment
with pricing will see 90% faster growth over 5-years
on average.

There are now 16x more competitors in SaaS. To win you must understand competitor’s strategy and adjust positioning & pricing. Those who do experiment with pricing will see 90% faster growth over 5-years on average.

More Price Changes Correlate to Higher ARPU

Purpose Built Consulting for Software Co’s with $1-20m ARR

Competitor Research

Dive deep into your competitor’s pricing and strategy to understand how to best differentiate. Includes:

  • Competitor’s Customer Surveys & Calls
  • Fmr Employee Interviews
  • Case Studies

Price Testing

Understand which features have the highest willingness to pay and find the optimal price point for each customer segment & package to grow revenue from existing users.

Localisation Strategy

Gain a deep understanding of the local competitive landscape to tailor your pricing according to the willingness of local customers to pay.

Segmentation

Identify target accounts ready to buy and get recommendations on outreach sequences to best grow net revenue retention.

Research

Willingness to pay varies by Geo, Company Size & Value Prop

There are now 16x more competitors in SaaS. To win you need to understand your competitor’s strategy and adjust
positioning & pricing to improve your value. Those who do experiment with pricing? On average, companies will see 90% faster growth over 5-years.

Willigness to Pay by Region

See competitor customer calls, NPS surveys, market maps & more. Access all insights on our platform.

Identify Accounts Primed to Buy Based on Usage Data to Grow NRR 54%. All for $0. Limited Time Only.

Our Unique Value Add

Identify target accounts ready to buy

Our software analyses user behaviour to predict buying intent and show you user segments such as ‘Ready for Seat Expansion’ and ‘Likely to Churn’ so you can engage leads at the perfect moment. Forget chasing unqualified prospects – focus on high-value accounts primed to convert.

Our Pricing

Insight Explorer

£3,850/month

Market Navigator

£5,100/month

Strategist

Custom

Our Pricing

Book a call to get 3 free tips and
discuss your project needs

Book a call to get 3 free tips and discuss your project needs

We specialise in working with companies between $1m-20m that are looking to improve pricing, GTM, monetisation or reducing churn. We’ll not only do analysis but implement our work, build you custom software to automate solutions and do deep competitor analysis.